Search engine optimization can be a tedious, time-consuming process. With the advent of AI, digital marketers can be more productive and efficient. It can also help with regular audits. A good strategy will improve your chances of securing a higher Google ranking.

 

To get the most out of AI integration, you need to do a little research. An algorithm to spot patterns in huge data sets is a great way to identify trends. Also, it is useful for analyzing and optimizing existing content. For example, a tool can suggest potential keywords and phrases draw more website traffic. These may be similar to the search terms used by your audience.

 

Another cool thing is that AI can also perform tasks at a fast clip. One example is rewriting an introduction to a page with a high bounce rate. You can compare pre- and post-publishing improvements to see how your site improves. This helps to fix issues that might have been lurking behind your ranking.

 

An AI-based SEO tool can suggest the right keyword, as well as the ideal length for your content. In addition, you can learn which search terms your audience uses the most. Ultimately, this will allow you to create more strategic digital content.

 

Although it might seem like AI is just a buzzword, it is an important part of the marketing mix. Besides optimizing your website, you can also use AI to monitor your site's performance and make suggestions on how to improve it. Similarly, you can use it to improve your website's UX.

 

For example, you can use a tool such as Grammarly to suggest tone changes or to highlight passages that might be hard to read. Or, you can get help with conversational content with tools such as Hemmingway. Creating content with the help of AI can be done in many ways, including automated Schema structured data management and natural language processing.

 

Lastly, it can be a good idea to get a list of websites where you publish your content, as opposed to having to go back through your archives to find them. If your website ranks for a particular keyword, you can use a powered tool to provide a list of the top competitors engaging with that keyword. By doing this, you can identify potential Software solutions.

 

The above is just a small selection of the numerous AI-based SEO tools available. But if you are considering adding a piece of software to your SEO arsenal, you need to understand how much it will cost. Several companies will have different submission processes, so you will need to do your homework.

 

Lastly, it is always a good idea to save the performance data for future comparison. Having more data means you will spend less time on manual tasks and more time on other parts of your job. While the best SEO strategy may take a few months, using an AI-powered tool can significantly speed up the process.